Did you know your "social profile" is being monitored by companies?

It sounds a bit scary... companies are building more and more infrastructure for consuming the information you publish socially.  But they don't actually want to use that against you, the ideal vision is finding out about what customers want, and making them happier, quicker. Ideally by listening to their customers where they are, and what they want, and make products that customers need.

Salesforce.com is building more and more features into their product line that allows companies to listen to their customers over social media, check out a video here:  http://www.youtube.com/watch?v=5ldVcOOxr5A